How To Be A Successful Esthetician

What tips do you have for a new esthetician right out of school? It is a fact that a large percentage of people who go through the effort and investment of attending and graduating from esthetics school will never end up practicing esthetics or will do so for a short time. I believe this is because they could not find a job or if they did, the job was not the right fit for them. Our advice is to explore every option for employment, but be sure to only apply for a position that best suits your style and personality.

What jobs are out there for estheticians? What we love about being an esthetician is that there are many options for places of employment. There are day spas, hair salons that have a skin treatment room, skin care spas, hotel spas, cruise line spas, medical spas, department store spas associated with a skin care line, resort spas and more. If you prefer not to be a service provider, there are still many options. You can become a representative for a skin care line that is sold to department stores, medical offices, or spas so you would provide education and training classes to your various accounts, as well as work at trade shows. You can work in a retail environment selling a line at the department store counter (they LOVE hiring estheticians) or other beauty retailers. You can also become an independent contractor and be on-call to work at various spas or even be a freelance esthetician. It is also possible to become an educator and work as a teacher at your local esthetics school. Another option is to become an entrepreneur and develop your own skin care line.

What I love most about a career as an esthetician is that it offers a very flexible schedule. Many places allow part and full-time schedules so if you have another career or have children, this is ideal. Many businesses have employed many estheticians who were once full-time and now work part-time after having children. One size does not fit all when it comes to being employed as an esthetician, so do you research.

How can an esthetician build a clientele? It truly takes a long, long time to really build up a good, repeat clientele. The reason is because you will not connect with every client, and not every client will connect with you. Being an esthetician is a relationship-based profession. Our best tip for this is to mimic their personality. If they are not much of a talker, then don’t talk their ear off. You have to be a chameleon with every client.

Try paying close attention to body language. Asking specific questions on your client intake form that gives you insight into their expectations will go a long way. One of our favorite questions is “What are you goals for today’s visit?” I then provide various options they can check off on the form ranging from “stress relief” to “I want to learn how to care for my skin.” Depending on all that they select, we will make sure to create an experience that gives them exactly what they ask for. I will also discuss their goals during our consultation to make sure we have complete clarity. Having a client leave getting exactly what they wanted will help build the relationship and ensure they will come back to see you again.

Another way to build a clientele is to give out free skin treatments. When you have an empty schedule, your goal is to fill it with clients. And waiting around for them to shell out money for a skin treatment that is often considered a luxury will leave you with an empty room and time on your hands. Make some really nice gift certificates and gift it to your friends, family, and anyone you come in contact with that you feel would be a good fit for you. Let them experience the services you provide at no charge because the more faces you can get your hands on, the more they can spread the word for you. Many of them may love the results and want to come back as a paying client. At the end of the appointment, give them a few of those free gift certificates and ask them to give it to their friends who they think would be a good client for you. Who would not love giving the gift of beautiful skin? Hands down, word of mouth with a referral will trump any other advertising or marketing opportunity. If you work this strategy long enough, and you give a treatment focused on managing expectations, you will no longer have an empty schedule. I promise.

How can I give the best service possible? We would like to expand more on the consultation portion of the service because we believe this is so important and often overlooked by many estheticians. The information we gain from asking clients questions about their skin and having them share their concerns is essential for problem-solving. This is the biggest area of weakness for so many estheticians. They are so focused on giving the actual skin treatment without really knowing what the clients concerns are. Aside from the questions  mentioned above, here are some others to ask after reviewing their client intake form. We find these really insightful to understanding my client and his/her skin so the best results can be focused on. We love to psychoanalyze their skin and these open it up great conversations.

 

What are your top three skin concerns in order of priority?

Is today a good, bad, or normal skin day for you? (This is important because if they say “this is a really bad day for me”, you need to understand what they personally consider to be bad.)

Do you consider yourself to have sensitive skin? Give me specific examples of how your skin acts sensitive? (Everyone will say their skin is sensitive, but you need to know exactly their type of sensitivity.)

How oily or dry is your skin?

If your skin is dry, do you actually get flaky or is it more of a tightness that you experience?

What type of blemishes do you get most often (cysts, pustules, papules, whiteheads/closed comedones)?

Where on your face do you get the majority of your blemishes?

When it comes to caring for your skin at home, do you like a very simple routine like cleanser and moisturizer or do you like to add in additional products to make a more comprehensive routine?

Prior to coming and seeing me, what have you done with your skin both at home or professionally? What kind of results did you get?

What are your specific goals for your visit today?

Business Education at TSPA

At TSPA, we go far beyond teaching you about hairstyling, makeup artistry and nails. We also teach you how to market yourself and run a business.

Part of our business education program involves designing your own salon or spa, and branding it. We feel that “If you dream it, you can achieve it!” Our students have come up with some amazing designs and branding schemes over the years, and we are confident that some will become reality.

Our students enjoy presentation day, when everyone gets to see the creative branding and designs. That’s all great, but we also teach our students how to come up with a budget and business plan in order to make their dream a reality some day.

 

This is not only a fun assignment, it also teaches our students what it takes to launch and run a successful business. It also allows our students to unleash their creativity and imagination, away from the salon training area.

  This is another example of how TSPA  programs are designed to train students for much more than passing the state boards. We develop the entire salon/spa professional with great technical ability, business & marketing training, and the guest handling skills that are in high demand by top salons and spas. We are growing salon and spa leaders, one student at a time.

Finding the Right Beauty School For You

Are you thinking about a career in beauty?

No matter if you have known this is your future for a while, or if it is a newer idea that has taken hold, one of the first things you will need to do when pursuing a career in beauty or massage therapy is find a school. A good school will do more than just give you the knowledge you need to pass the state boards. A school should empower you to reach your dreams and arm you with the skills to accomplish them. The right school may even feel like a home surrounded by staff and students that will quickly become family.

Finding all of that from websites and social media can sometimes feel impossible, which is one of the reasons we suggest all potential beauty students take a tour of their top schools.

At The Salon Professional Academy, Winnipeg we want every future beauty professional to find the school that is right for them.

 schedule a visit at TSPA Winnipeg today, and make sure to check out the tips below.

finding the right school for you

The next six to seventeen months of your life will be spent behind the doors of whatever facility you choose. While that time table can shift and change depending on program and scheduling, the staff and students will become like a second family to you. That is why finding the right fit for you is important.

Everything from the school’s culture, branding, and Financial Assistance can impact this. It’s important to know your desires in order to find the perfect school for you.

  • culture

    The traditions, values, and attitudes of students and staff all impact the culture of a school. While on your tour you should be able to get a feel for the atmosphere and mood of a school. In addition, there are a few things you can watch out for while you are there.

    How do the educators interact with the students? Do staff and students seem comfortable in their surroundings? Are there things that the school does that sets them apart from other schools in the area?

    If while you are there you feel excited and eager to return, chances are high that the school’s culture will fit well with your personal goals.

    Here are some questions to ask to help define a school’s culture.

    1. Tell me about a typical day as a student here.
    2. Do you hold any fundraisers or activities for the community?
    3. Do you hold any student competitions or activities?
    4. What expectations does the school have for its students?
  • schedule

    Are you going to be working while you go to school? Do you have kids or other family members that rely on you? No matter what your answers to these questions, you are going to want to make sure that you understand the schedules that each school offers to know that it works with your needs.

    Before you head in for your tour, take a moment and write out your current schedule and responsibilities. Doing this will help you to know what type of schedule will work best for you.

    At TSPA Winnipeg we offer both full-time and part-time classes in many of our programs, giving you the opportunity to make a career in beauty possible.

    Here are a few questions that you can ask about schedules.

    1. Do you have part-time or full-time classes available?
    2. What school hours are required for those schedules?
    3. What days are required for those schedules?
    4. What are the hours like in the Student Salon Training Area?
  • background

    The background of the school means more than just the history of the facility. It’s the education of the owners and staff as well as the accomplishments they have acheived through their careers.

    To fully understand the background of the school, don’t forget to get the answers to these questions.

    1. When was your school founded?
    2. Where did some of your educators go to school?
    3. What salon/spa experience do the educators have?
    4. What makes you the most proud of your school?
  • financial options

    Paying for school out-of-pocket isn’t always an option. In fact, over 66% of students utilize some form of financial aid to help pay for their schooling. While many financial aid opportunities are only available when certain qualifications are met, that shouldn’t deter you from applying.

    At TSPA Winnipeg financial assistance is available to those that qualify. In addition, there are scholarships giving you even more opportunities to finance your amazing future.

    When on your tour make sure to get the answers to the following questions to help you understand all of the financial aid options.

    1. Do you offer financial aid?
    2. What scholarships do you have available?
    3. Who is available to answer questions about the application process?
    4. Do you have any payment plans if I am paying out of pocket?

working toward the future you want

When pursuing a career in beauty, you may already have some idea on where you want your future to lead. From movie makeup to photography, to working in a high-end salon, the possibilities are endless!

It’s important to find a school that will include an education that will help you build the skill needed for your future career, but that has the focus and support to see you get there. Take a moment to visualize what you want for yourself, write down your goals and keep those in mind when you journey into each school on your list.

an education in business

When pursuing a career in beauty it is important to develop an understanding of business management. Even if you have no plans to own your own salon in the future, understanding budgeting, pricing, money management and sales are cornerstones to creating a foundation for a successful future.

Be sure to ask about the business education offered at each school and make sure that the lessons offered align with your goals for your future.

  1. Do you use an additional business based curriculum in your programs?
  2. What focuses does your business education have?
  • Discover how a school supports student goals and current trends with some of these questions.
  1. Do you offer additional courses in trending styles?
  2. Do your educators stay up to date with styles and trends?
  3. Are students able to practice skills on trending popular styles?
  • branding and affiliations

    In addition to curriculum and extra practices many schools also align themselves with brands and affiliates to help the provide a higher standard of education. These associations can bring greater product knowledge to the student as well as greater requirements for facilities and instructor training.

    At TSPA Winnepeg we are proud to be part of the nationwide TSPA family. Being part of TSPA means that we are the only beauty schools to be recognized for excellence in education by REDKEN.

  • This relationship gives our school and our students first hand access to the REDKEN professional line and the training offered through this amazing brand.

dig deeper

So you have taken some tours and are surrounded by notes and answers to questions. Through all of these tours, one school might have floated to the top of all the rest, you may even feel ready to make your decision. Don’t be hasty! It is important to dig a little deeper to get the full picture of a school, their history, and their reputation.

To help you build the full picture of each school you visit we have created a list of some things you can do to help you fully understand each facility and make your decision.

read below to discover how to dig deeper and find info others may have overlooked.

  • speak to salon owners

    Local salon owners are the ground zero for understanding a salon’s viability. Not only do they work with the schools, but they interview and even hire the students that graduate from their facilities.

    Speaking with salon owners can give you insight into the education that students graduate with, the preparedness of those students and many other factors. Schedule a time to sit down with a few salon owners in your area and ask the hard questions.

    As an added bonus, scheduling these meetings can help you to begin building relationships with local salons, something that can help you when it’s your turn to graduate.

  • get a service

    Taking a tour is great, but often potential students find themselves in want of more. Making your own visit to the student salon training area can be a good way to do that. Book haircut, manicure or a facial and take the time to watch the students and educators in action, witness their skills and speak to them about their experience at the school.

    This type of interaction can really help you to see a school from the inside out, and give you further input for making a decision.

  • read reviews

    Former students, current students, salon clients, they all leave reviews, and those reviews can help you to build a picture of what the school is like. How are their reviews? Do people seem happy? Do students seem skilled? These are all important questions, but even important is the professionalism of the school.

    Every school gets bad reviews, but those bad reviews don’t reflect the full makeup of the school. How the school handles those bad reviews can really give you an insight into the professionalism and decorum of a school.

No matter which school stands out to you, at TSPA Winnipeg we hope you will choose the one that will help you reach your dreams.

Are you ready to schedule a visit with us? At TSPA Winnipeg we would love to welcome you to our school and show you how our curriculum, and the rich tradition that fuels us can help you reach your goals.

Your future is bright, and we want to help bring your dreams to reality at TSPA Winnipeg!